Daniel Santos



I currently work at Embraer, a Brazilian aircraft manufacturer where I've spent 20+ years in several positions. Currently I help develop the company's digital services strategy.


I'm currently involved in the continuousnever-ending activity of turning this site into a mix of commonplace book, digital garden, personal knowledge base... and maybe journal. I've enjoyed this experience more than ever before as I've rediscovered how I want to deal with my online presence and the things I share with the world.


Part of the work of tending to this site is creating and maintaining my digital garden notes. I'm currently importing content from other places where I keep my notes, especially Obsidian, while looking for ways to represent things like the time the notes have been last updated.

I also (occasionallyseldomly?) write some pieces of fiction, such as small tales and personal experiences, available among other content published in my journal. Here's a favorite of mine.

Learning and improving

Business development. This is so cool and so challenging to me at the same time. Never before had I faced the opportunity to combine previous knowledge I gathered and used in the past --- including notions that remained dormant --- with new information and opportunity. It's a daily fight with myself. It's a daily learning opportunity. It's a blessing.

Storytelling. I have studied so much about it. I've used it so much. Yet, I'm so far from mastering this, and this is so good. I love it.

Design. I know so little about it and yet I want to learn so much. I want to tinker with things like imaging, CSS, theme construction... I love what I see around in the interwebs and I want to apply so much, here, for example.


I read a lot. Many books at a time. I'm a victim of tsundoku, beyond any help. I love and prefer fiction over non-fiction. I've abandoned Goodreads in favor of Literal.club, and then in favor of Hardcover.app, always in search for the best experience that I can have as a reader who wants both to stumble upon new content to read and to be able to keep track of my current and past reads. Following any of these previous links will take you to my profiles in each platform.

From my recent reads, I highlight:


I don't want to be repetitive here, but as it happens with reading, I like to watch many things. I love fiction and fantasy, and prefer TV shows over movies. On a weekly basis I try to watch at least a couple of episodes. My history is all listed at Trakt.tv.

I believe among my current watches, Only Murders in the Building and One Piece (the anime, not the Netflix adaptation) are among the favorites. I also cried a lot when I learned Loki came to an end. That was a one-of-a-kind show.

This is a now page, inspired by Derek Sivers. I last updated it 3 meses ago.